The process of sending advertisements to predefined geolocations though location-aware mobile apps. Through open apps on mobile devices, we are able to capture a potential home buyer’s device identification in a geo target location and send ads to those captured devices in real-time.
Target location is a key component to the success of a location-based marketing campaign. Each target is determined by our clients, pinpointed with our advanced satellite technology, approved by our clients, and launched to capture the most qualified home buyer leads.
With over 20 years of experience in the homebuilding industry, we understand how expensive traditional location-based marketing solutions like billboards and community signage are, which is what sets us apart. For a fraction of traditional location-based advertising costs, our mobile technology allows our clients to optimize their marketing budget, target their potential home buyers in real-time, and give our clients the competitive edge!
Our direct-to-consumer advertising is a perfect fit for any organization. You pick your targets, we deliver your ads, and you see results.
From open houses to community closeouts, tradeshows to award shows, we can create custom, event-based advertising to target your key buyers.
We use superior location-based technology to provide direct digital marketing ads to your home buyers. We capture mobile devices and deliver ads in real-time. We use industry-leading technology to measure campaign performance by providing an integrated view of each campaign with a built-in conversion zone system.
A conversion zone is the initial target area that captures the number of devices that enter a specified location and then enter into your model home. Exact model home locations are not always known in the home building industry and present potential pitfalls for Google searches and satellite images. Through newer technologies, our innovative pinpoint tracking system, enables us to locate unidentifiable targets and deliver ads to your clients in real-time.
Enhanced technology combined with our superior campaign reporting provides our clients with detailed information that allows them to receive the data they need to make optimal advertising decisions.
Thank you for visiting HomeBuilder Proximity. We look forward to working with you!
Please fill out the form below so we may contact you about your digital marketing needs.